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AustCham Singapore launches the 'Magnetic Coast' at the Australia Fare event
The below article is from the September 12 issue of The Townsville Bulletin Digital Edition. To subscribe, visit http://townsvillebulletin.digitaleditions.com.au/.
A TOURISM brand for promoting the region called Magnetic Coast has been unveiled at a Singapore trade show and has had an immediate attraction .
The Magnetic Group, which operates tourism properties on Magnetic Island and owns a trademark to Magnetic Coast, took part in the recent AustCham Australia Fare in Singapore.
The event showcased the best of Australia to about 500 guests including Australia’s Assistant Minister for Trade, Tourism and Investment, Mark Coulton.
Magnetic Group principal and accommodation developer Ian Cummin said the event was used to promote the region to the travel market in Singapore.
“The Comprehensive Strategic Partnership between Australia and Singapore creates more opportunities than just defence,” Mr Cummins said.
“The foundation for a stronger relationship between Singapore and Townsville has been laid by JCU, the Australian Government and the Townsville City Council. There’s a lot more we can do with these foundations, particularly two-way tourism.”
Mr Cummin is based in Singapore and has built six beachfront properties on Magnetic Island aimed at local and interstate holiday-makers .
“The Magnetic Coast is a brand that will help capture the interest of overseas travellers ,” Mr Cummin said.
“When I talk to people in Singapore about the Magnetic Coast with its world renowned diving, the highest waterfall in Australia, the outback colonial architecture of Charters Towers , the World Heritage listed national parks and the ‘must do’ list in Townsville and Magnetic Island, I see their eyes light up.”
Best of Magnetic accommodation agents Pam Young and Fiona Dyson represented the Magnetic Group at Aust-Cham’s Australia Fare.
Ms Young said they spoke to many guests who had a previous connection with the region and were keen to return.
“I met people who had visited Magnetic Island many years ago when they were younger and still remembered the beautiful scenery of the area,” Ms Young said.
“It’s clear that for anyone who visits the island it really leaves a lasting impression and I hope to welcome guests from Singapore to our part of the world soon.”
Executive director of Aust-Cham Singapore Kate Baldock said the AustCham Singapore Australian Roadshow would visit Townsville in October.
“The unique experience that Magnetic Island offers tourists is something the region can be proud of and it was wonderful to see a beautiful piece of Australia being showcased in Singapore,” Ms Baldock said.
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